I can't believe I'm about to complain about this, but Little Einsteins needs to get in gear and start producing some cross-promotional junk.
We need cake toppers! We need birthday kazoos! We need lots of plastic toys that stick in the vacuum. And most of all we need BOOKS.
Disney's new TV show, Little Einsteins, is a hit at our house and it's one bit of tv that I actually feel good about. Each episode features a composer and an artist of the day. And it teaches musical terms during the course of the show. You feel pretty good when you're telling your four-year-old son to run in before it rains and he says: "I guess we better go allegro!"
But when I went to Barnes and Noble today, the kids lit manager had never HEARD of the show. (It's not some obscure public television thing. It's Disney.) And she tried to steer me toward Baby Einstein board books for kids who measure their age in months.
Has Disney lost their touch?
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